Smarter school bags: How these two new brands are raising the standard in student device protection

Two new Australian brands are helping schools protect student devices, reduce breakages, and meet sustainability goals.

In today’s educational landscape, the choice of school bags goes beyond durability. It’s about safeguarding student devices, supporting learners, and aligning with institutional values. Two emerging Australian brands, Generation Earth and EVOL, are setting new benchmarks in this domain. Each offers a unique approach to school carry solutions, focusing on protection, practicality, and purpose.

Generation Earth: Eco-conscious school bags made from recycled plastic bottles

Generation Earth creates laptop sleeves, backpacks and carry bags made from recycled PET plastic bottles — combining sustainability with serious protection.

Their Tough Series is purpose-built for school life, offering drop-tested padding, reinforced construction and sizes to suit common student devices (13–16 inch). Whether your school runs a BYOD program or supplies devices directly, Generation Earth helps reduce breakages, support student responsibility and meet environmental goals — all while proudly displaying your school’s logo.

Why schools choose Generation Earth:

  • Made from recycled plastic bottles (rPET)
  • Custom branding with logos, colours available
  • Drop-tested Tough Series to withstand real school life
  • Available via bulk orders or pre-approved parent purchase
  • Sizes to fit Chromebooks, MacBooks and standard laptops
  • Generation Earth is ideal for schools that want sustainability without sacrificing durability.

Learn more about Generation Earth for Education sector

EVOL: Refined protection for modern school programs

EVOL offers a sleek, design-forward take on school device protection — blending professional aesthetics with durable construction.

Their EVOL Protect line features hard-shell sleeves for maximum impact resistance, perfect for students transporting devices daily. For a lighter option, EVOL also provides soft carry sleeves that maintain a polished, uniform look. These products are especially popular in BYOD programs, where consistency, protection and ease of ordering matter.

Why schools choose EVOL:

  • EVOL Protect: Hard-shell sleeves for tough protection
  • Clean, refined designs suitable for secondary students
  • Available in standard device sizes
  • Perfect for non-branded, pre-approved parent purchases
  • Lightweight options that balance style and function
  • EVOL is a great fit for schools seeking streamlined, ready-to-go solutions that still feel tailored and premium.

Learn more about EVOL’s school bags and student laptop sleeves

How school procurement works in Victoria and NSW

In both Victoria and New South Wales, public schools follow procurement frameworks that prioritise value for money, durability, and increasingly, environmental and social responsibility. Schools are encouraged to work with suppliers who provide fit-for-purpose products and support broader policy goals, such as sustainability and student wellbeing.

This is where Generation Earth and EVOL offer a strong fit. Both brands are designed specifically for the education sector, offering protective, long-lasting laptop bags that align with school technology programs and sustainability targets. Whether your school is looking to reduce breakages, standardise accessories, or support environmental outcomes, these two brands meet the expectations set out in state procurement guidelines.

Learn more about what Marketmakers Accessories offers to Australian schools >>